It was via the Patriots website and all done over the phone with their front office. They're basically sold as 'corporate days'. The tailgate was awesome with masses of great food, all you can drink bar, Pats Alumni, cheerleaders, freebies everywhere and VIP access to the stadium. Cool day out We sat talking to Bob Perryman (he of Lisa Olsen fame) and his brother. Bob was a bit of a twat but his brother was a blast.
PS - I'd attach a flyer for the one I went to (downloaded from the Pats site back then) but I can't see how to do that here.